During the earnings call, Google’s

 During the earnings call, Google’s 

Chief Business Officer Philipp Schindler said that the company is “pleased with our continuing progress

 in early monetization.” The company’s Chief Financial Officer Ruth Porat said that YouTube is “prioritizing continued growth in Shorts engagement and monetization.”

The statements from Google’s execs mimic the sentiment from Meta’s top brass, who counted Instagram Reels and the company’s algorithmic recommendation engine as its top priorities in coming months.

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